Swahili International Tourism Expo
(S!TE) 1-3 October 2015

The Swahili International Tourism Expo (S!TE) is now an annual highlight on the Global Tourism Calendar. It positions Tanzania, Zanzibar and East Africa as lucrative tourist destinations. It also offers tour operators, travel and hospitality industry professionals a wealth of new business opportunities.

Following on the success of the inaugural S!TE in 2014, the 2015 S!TE will be held in Dar-es-Salaam, at the Mlimani City Convention Centre from 1-3 October 2015. With a Travel and Trade Exhibition as well as a dynamic conference element, the Expo will market the region as a global powerhouse in terms of tourism, business and global trade prospects.

A diverse melting pot of cultures, traditions and people also make this region a visual and sensory delight. Currency exchange rates also ensure value-for-money services for tourists and businesses alike.

Tanzania and East Africa are home to some of the world’s most beautiful tropical beaches, exotic islands and pristine coral reefs. The region also boasts incredible game lodges, wildlife parks and adventure, such as the Serengeti and Africa’s highest peak, Mount Kilimanjaro.

Opportunities in eco-tourism, nature conservation, travel, trade, hospitality, service and marketing will continue to open up as S!TE grows in popularity and stature.

Don’t miss this unique opportunity to meet, network, explore and forge new business ties with a range of industry-related professionals. With representation from the Tanzania Tourism Board (TTB), regional governments and market leaders, S!TE promises to deliver above and beyond expectations.

Pure Grit Project and Exhibition Management Ltd, a leading African and international event management company, will manage the event, with guided by Tanzania Tourist Board, who will be hosting it.

Register as an exhibitor or book a trip to attend S!TE and be part of the action

  • S!TE is the largest travel and tourism exhibition in East Africa
  • S!TE promotes Tanzania and East Africa as a global travel destination
  • S!TE ensures that East African tourism stays abreast of global trends and developments
  • S!TE unites industry stakeholders and decision makers
  • S!TE attracts over 100 local and international exhibitors from a diverse range of business sectors
  • S!TE attracts visitors from all over Africa and elsewhere globally
  • S!TE present unique business opportunities

S!TE 2015 Photo Gallery

Watch this video by @CuriousOnTz on S!TE 2014

Top Exhibitors

Latest News

November 25, 2015

Amazing birds of tropical savannah

07 NOVEMBER 2015 THE presence of bigger water bodies in Gombe and Rubondo National Parks means an abundant supply of fishes to different kinds of birds […]
November 20, 2015

Tanzania Awarded With USD 100 Million By Friedkin Conservation Fund To Boost Tourism Sector

1 November 2015 Friedkin Conservation Fund (FCF), a US based nonprofit corporation established for the purpose of conserving Tanzania’s protected wildlife areas, has recently awarded Tanzania […]
November 16, 2015


27 October 2015 INTRODUCTION During the last twenty years, there has been a steady increase in numbers of Europeans and Americans spending their vacations in Africa. […]
November 12, 2015

Terry Dale Promotes Partnership to the Tanzanian Travel Industry

26 October 2015 Terry Dale, president and CEO of the U.S. Tour Operators Association (USTOA), addressed the Swahili International Tourism Expo (S!TE) in Dar es Salaam, […]